Instagram, the social media application that was built with the primary purpose of sharing exciting and interesting content, has now completely transformed into an application that allows aggressive marketing and advertising for brands looking to engage their audience online. It won’t be wrong to say that now Instagram is a very effective marketing tool provided that it is used the right way. Before going into the details of the application, it is important to study its basics that can help derive more traffic. The most basic thing to do on Instagram is to ensure that you have an ample following on your account. There are different techniques that enable you to increase your followers on Instagram. Some of these tips and tricks are described in detail below.
Optimize Your Account
The first and most basic step to follow with regards to increasing your followers on Instagram is to fully optimize your account. This can be done via different methods. However, the most important step is to make sure that your brand’s homepage is appealing, attractive, and worthy of sharing. It is important to have a relevant profile picture for your brand’s account. Adding to this, the Instagram account bio must be up to date, catchy, and interesting as well. These things help build the brand’s overall identity and help retain the image of the brand in the minds of the consumers. If you’re uncertain with regards to your brand, it is always a good idea to link the bio, captions as well as profile picture with relevant keywords since they can help optimize your account.
Another very important yet basic thing to follow is to regularly post content on your feed. This will enable your content to be viewed by more and more people. Keeping a regular posting schedule or calendar is especially important since it allows you to be very efficient and organized with regard to your posting schedule. The schedule will allow regular updates so your followers keep on getting engaged with your content and stay up to date with all the relevant details with respect to the brand.
Schedule Posts in Advance
Scheduling Instagram content is another way to keep your followers posted in the first place. This option gives you a great margin for error and in case you forget to post content, the application will post on your behalf provided that they are already scheduled in advance. By doing this, the marketing and content team can see campaigns and schedules much more efficiently. In case, there are changes to be made, there is always an option to edit later on as well.
Using hashtags may be regarded as an old-school technique, but no one can really argue with respect to its importance. Using the right hashtags can be very effective because it allows your content to be seen by the relevant audience. In case the audience is interested and likes the content on your feed, the chances of them following your account increase automatically.